Lead Generation Specialist

• Appointment and Lead generation through email marketing and cold calling.
• Should have worked previously on wide variety of email marketing campaigns.
• Should be able to do Contact Discovery from social networking sites, Primary/Secondary web research and analyzing data to identify and define audiences.
• Must demonstrate ability to communicate effectively; excellent verbal and written communication skills are required.
• Should be able to lead marketing campaigns and execute strategies to maximize delivery rates, speed, minimize spam complaints and email bounces.
• Generate leads through email marketing and Identify generate business from new accounts.
• Should have the Knowledge of tools to be used in email Marketing and proficiency in using marketing automation tools
• Should have the knowledge of Gmail guidelines for bulk mailing.
• Professional Competencies.
• Candidate must be a self-starter and demonstrate commitment to task in a highly competitive sales environment

• Conduct market research to identify selling possibilities and evaluate customer needs
• Good verbal and written communication & presentation skills with strong business related knowledge
• Actively seek out new sales opportunities through cold calling, networking & social media
• Maintain and develop good relationship with customers through personal contact or meetings
• Prepare and deliver appropriate presentations on products and services
• Create frequent reviews & reports with sales and financial data
• Ensure the availability of licenses or stocks for sales and demonstrations
• Display efficiency in gathering market and customer information to enable negotiations regarding variations in prices, delivery & customer specifications to their managers
• Collaborate with team members; gather feedback from customers or prospects and share with internal team to achieve better results
• Record sales & order information and report the same to the internal team
• Keep a track of buying trends and provide accurate feedback to the team

• Client Interaction and gathering Client Requirements.
• Detailed Project Flow Analysis and Wireframe Designing using Axure/Figma/similar.
• Answer to RFI/RFQ/RFP together with the BD Executive/Mgr
• Proactively scope the technical solution required to address customer requirements,
• Assess customers’ met and unmet needs, and recommend optimum solutions, ensuring appropriate support for the proposed architecture.
• Share with sales team assigned targets for profitable sales growth in assigned market areas.
• Provide coaching and professional development to company’s members
• Opportunistically pursue additional business development opportunities within customer firms, ensures these opportunities are effectively covered and followed by the sales team.
• Monitor R&D/ customer support for technical solutions proposed throughout the sales process, and alerts the sales and account teams to potential risks of deal closure.
• Provide training to customers when needed.
• If required, act as a Project Manager for each deal to ensure the final solution is delivered towards customer’s expectation and initial proposals
• Follow and share market technological needs and evolution with Managers.