The best Drupal services in Pune are in high demand due to Drupal’s ability to build robust, scalable, and secure web applications. It simplifies complex content management tasks, offering developers a seamless experience with built-in tools and a flexible architecture. Businesses in Pune are increasingly adopting it for their web development needs due to its reliability and extensive community support.
Drupal stands out among other CMS platforms because of its powerful features, including:
Pune is a growing IT hub with a strong ecosystem for web development.
Drupal development services in Pune cater to various industries, including:
When selecting a Drupal development company in Pune, consider the following:
By leveraging Best Drupal services in Pune, businesses can build high-performance, secure, and scalable web applications tailored to their specific needs.
Drupal, one of the most powerful and flexible content management systems (CMS), has seen significant updates over the years. As it evolves, each version brings new features, improvements, and optimisations. In this Drupal 9 vs. 10 vs. 11 features comparison, we will dive into the differences, advantages, and updates each version offers. Whether you’re planning to upgrade your existing Drupal website or considering a new build, this comparison will guide your decision-making process.
Drupal 9, released in June 2020, marked the beginning of a new phase in Drupal development. While it built upon the features of Drupal 8, it mainly focused on stabilizing the platform and ensuring long-term compatibility with modern web technologies. Here are the key features of Drupal 9:
While Drupal 9 brought stability and essential improvements, it was essentially a bridge between Drupal 8 and future versions, such as Drupal 10 and Drupal 11.
Drupal 10, released in December 2022, introduced several major updates, further enhancing user experience, performance, and developer tools. Some of the standout features of Drupal 10 include:
Overall, Drupal 10 is a more modern and user-friendly version, providing significant improvements in performance, content management, and theme flexibility.
Drupal 11 is released in August 2024, and while it’s still in development, several exciting new features are. Here’s what we have observed:
These features in Drupal 11 will push the platform to the forefront of modern web development, providing users with even more powerful tools and capabilities.
Here’s a quick Drupal 9 vs. 10 vs. 11 features comparison in table form to give you a clearer idea of the main differences:
Feature | Drupal 9 | Drupal 10 | Drupal 11 |
---|---|---|---|
Release Date | June 2020 | December 2022 | August 2024 |
Content Editor | CKEditor 4 | CKEditor 5 | CKEditor 5 plus autoformatting and Markdown support |
Admin Theme | Bartik | Olivero | Further admin improvements |
Symfony & PHP Support | Symfony 4, PHP 7.3 | Symfony 6, PHP 8 | Symfony 6, latest PHP support |
Performance Optimisation | Stable, minor improvements | Improved speed and performance | Enhanced caching, speed optimisations |
Mobile-First Design | Limited | Improved mobile experience | Fully optimised for mobile-first |
Media Management | Basic media library | Enhanced media library | Advanced media tools |
Developer Tools | Core API improvements | StarterKit theme | Modern tool integrations (React, GraphQL) |
Accessibility | Good accessibility features | WCAG 2.1 compliance | Continued accessibility enhancements |
Security | Regular updates | Enhanced security | Stronger security measures |
Multilingual Support | Basic translation features | Improved language handling | AI-powered translation tools |
Headless CMS Support | Limited | Better decoupled capabilities | Full headless CMS support (API-first) |
Automated Updates | Manual updates required | Some automation in updates | Fully automated core and module updates |
SEO Enhancements | Standard SEO tools | Improved metadata handling | AI-powered SEO suggestions |
Integration Capabilities | Basic third-party support | Better API integrations | Seamless integration with modern services |
Drupal is a powerful, open-source Content Management System (CMS) used for building and managing websites. Known for its flexibility and scalability, Drupal is a preferred choice for businesses, developers, and organizations requiring a robust digital presence. It is particularly popular for government, educational, and enterprise-level websites due to its security and customization capabilities.
Choosing the right CMS is crucial for managing your website effectively. Drupal stands out because of its ability to handle complex content structures while offering a high degree of flexibility. Unlike other CMS platforms, Drupal allows for deep customization without compromising performance or security. It is a perfect choice for websites requiring strict security measures, large-scale content management, or multilingual capabilities.
Drupal is designed for scalability, making it suitable for both small websites and large enterprise portals. The CMS supports extensive content types, media integration, and workflow automation. With a vast community of developers contributing to its improvement, Drupal continuously evolves, ensuring websites remain modern and efficient.
Drupal offers a highly customizable content management experience. The platform provides a structured approach to organizing content, making it easier to manage even the most complex sites. With its built-in caching and performance optimization features, Drupal ensures that websites load quickly, enhancing user experience and SEO rankings.
Security is another major advantage of Drupal. Many government agencies and large enterprises rely on it because of its stringent security protocols. Regular updates and a proactive security team help protect websites from potential threats. Additionally, Drupal supports multilingual capabilities, allowing businesses to reach a global audience with ease.
Another significant benefit is the ability to create custom workflows and permissions. Drupal allows businesses to define roles for different users, ensuring secure content management and collaboration. Whether you are a content creator, editor, or site administrator, Drupal provides tools to streamline content publishing and maintenance.
To get started with Drupal, you need to install it on a web server. First, download the latest version from the official website and set up a web server environment with PHP and a database like MySQL or PostgreSQL. The installation wizard will guide you through setting up the site, including configuring basic settings such as site name, administrator credentials, and database connections.
Once the installation is complete, you can begin customizing your website by selecting a theme that fits your brand identity. Drupal provides a variety of themes that can be further customized using CSS and template files. The administrative dashboard allows you to manage settings, configure site functionality, and install additional modules to extend capabilities.
Drupal provides a structured approach to content management. You can create different content types such as articles, blog posts, or product listings. The built-in text editor simplifies formatting, while media management tools allow you to upload and organize images, videos, and documents efficiently.
Drupal’s taxonomy system enables you to categorize and tag content for better organization. By setting up menus and blocks, you can create an intuitive navigation structure that enhances user experience. With the help of modules like Views, you can create dynamic content displays, such as featured posts or recent updates, without needing advanced coding skills.
Drupal comes with built-in caching mechanisms that improve site performance. Additionally, enabling clean URLs and installing SEO modules can enhance search engine visibility. Adding meta descriptions, alt text for images, and XML sitemaps ensures that your website is indexed properly by search engines.
Regular updates are essential for maintaining security and performance. Drupal’s community actively releases security patches and updates, which should be applied promptly to prevent vulnerabilities. Backing up your website periodically is also recommended to safeguard data and configurations.
By following these steps, you can efficiently build and manage a Drupal-powered website tailored to your specific business needs.
Why it is essential to upgrade Drupal Versions? Upgrading to the latest Drupal version is crucial for ensuring security, performance, and functionality. Older versions of Drupal no longer receive official security patches, making them vulnerable to cyber threats such as malware, data breaches, and hacking attempts. By upgrading, websites benefit from enhanced security mechanisms that protect sensitive user data and safeguard against unauthorized access. Additionally, compliance with industry regulations like GDPR and ADA ensures legal security while improving website accessibility for a broader audience.
Older Drupal versions are more susceptible, Why it is essential to upgrade Drupal Versions, to cyber threats due to outdated security protocols. The latest versions include:
Performance improvements in newer Drupal versions lead to a faster, more responsive website, which results in better user engagement and SEO rankings. Benefits include:
Drupal upgrades come with built-in SEO enhancements to help websites rank higher in search engine results. These include:
Keeping Drupal updated to ensures that why it is essential to upgrade Drupal versions and improve the user experience, both for site visitors and administrators. Enhancements include:
Drupal upgrades ensure seamless integration with modern web technologies, preventing compatibility issues that could impact website functionality. Key improvements include:
Delaying upgrades can lead to higher maintenance costs, security risks, and complex migration processes. Upgrading helps businesses:
Upgrading Drupal requires careful planning and execution. Follow these steps for a successful transition:
Keeping your website up to date with the latest Drupal version is not just an option but a necessity. Upgrading ensures security, performance, scalability, and long-term sustainability. Businesses that proactively update their Drupal versions will benefit from a secure, high-performing, and future-proof website, ready to meet modern digital demands.
When it comes to boosting your online presence, how to optimize a Drupal website for SEO is one of the most important steps. SEO (Search Engine Optimization) ensures your site ranks higher in search engine results, attracting more organic traffic. Drupal, with its flexible and robust features, provides numerous tools to enhance your site’s SEO. In this article, we’ll discuss the best strategies and techniques on how to optimize a Drupal website for SEO, improving your chances of appearing higher in search results.
One of the first steps when learning how to optimize a Drupal website for SEO is to install the right SEO modules. Drupal’s vast library of modules makes it easy to improve your site’s SEO without needing to dive deep into the code.
By installing and configuring these SEO modules, you can enhance your website’s structure and make it more visible to search engines.
When asking how to optimize a Drupal website for SEO, it’s crucial to focus on content. Content is king in SEO, and creating valuable, keyword-optimized content is essential. Make sure that your content speaks to your target audience while also integrating relevant keywords.
Start with keyword research to identify terms that your audience is searching for. For example, using “how to optimize a Drupal website for SEO” as your primary keyword, include it naturally in your content, headers, meta descriptions, and URLs.
However, don’t overuse keywords. Keyword stuffing can harm your rankings. Aim for a keyword density of about 1.5%, meaning the keyword should appear once or twice every 100 words. Focus on writing quality content that answers the user’s query, and Google will reward you with higher rankings.
Page speed is a critical factor when considering how to optimize a Drupal website for SEO. Google has indicated that site speed is a ranking factor, and slow-loading websites tend to have higher bounce rates, which can negatively affect SEO.
To improve your site’s speed, start by enabling caching in Drupal. Caching stores static copies of your web pages, allowing the server to serve them faster to users. You can also install modules like Boost to serve cached content to anonymous users.
Additionally, optimize images by compressing large image files. The Image Optimize module can help reduce the file size of your images without sacrificing quality. Minimizing large files and using a content delivery network (CDN) to serve static files can also speed up your site’s load time.
In today’s mobile-first world, optimizing your website for mobile devices is essential. Google uses mobile-first indexing, which means that it evaluates the mobile version of your website first when determining search rankings. A mobile-friendly site is not only crucial for how to optimize a Drupal website for SEO, but it also provides a better user experience.
Fortunately, Drupal offers many responsive themes that automatically adjust your site’s layout depending on the device used. A responsive website ensures that visitors on mobile devices will have the same great experience as those on desktops. This is especially important because Google prioritizes mobile-friendly websites in search rankings.
Internal linking is a key component of how to optimize a Drupal website for SEO. It helps search engines crawl your site more efficiently by showing the relationship between pages. Additionally, internal links guide users to more relevant content on your site, improving their experience.
Ensure your website’s navigation is clear and intuitive. Having a well-organized content structure and logical menu system helps both users and search engines find content easily.
Using the Linkit module in Drupal can simplify adding internal links within your content. By creating a strong internal linking structure, you help search engines understand the context of your pages, and users can find more content that interests them.
Technical SEO is a crucial aspect of how to optimize a Drupal website for SEO. It involves improving the behind-the-scenes elements of your website, ensuring that search engines can crawl and index it efficiently.
By addressing these technical SEO elements, you ensure that search engines can efficiently crawl and index your content, boosting your rankings.
Drupal itself is inherently SEO-friendly. The platform offers clean, semantic HTML code, which is easy for search engines to read and index. Its flexibility and extensive customization options allow you to optimize nearly every aspect of your site for SEO.
Drupal also provides customizable metadata fields for each piece of content. This lets you set unique meta descriptions, titles, and keywords for different pages, ensuring that each page is optimized for search engines.
Drupal vs WordPress vs ProcessWire: Which CMS is Best for Your Business? WordPress is the most popular CMS, known for its user-friendly interface and vast plugin ecosystem. It is widely used for blogs, business websites, and eCommerce platforms.
Key Features:
ProcessWire is a lightweight CMS designed for developers who require complete control over website structure and functionality. It is an ideal choice for those who want a fast and efficient website without unnecessary complexity.
Key Features:
Feature | Drupal | WordPress | ProcessWire |
Ease of Use | Moderate to Advanced | Beginner-Friendly | Developer-Friendly |
Customization | High | High with plugins | High with code control |
Security | Enterprise-level security | Good but requires security plugins | Strong and lightweight |
Scalability | Best for large-scale sites | Suitable for small to medium websites | Efficient for custom projects |
SEO Support | Built-in and module-based | Plugin-based (Yoast, Rank Math) | Built-in clean code structure |
Performance | Can be resource-heavy | Moderate performance | Optimized for speed |
Community Support | Large and active | Largest with global support | Smaller but dedicated |
Drupal vs WordPress vs ProcessWire: Which CMS is Best for Your Business? Some businesses use a combination of these CMSs based on their needs. For example, a company might use WordPress for its blog, Drupal for enterprise applications, and ProcessWire for custom projects. Integrating these CMSs can provide businesses with the flexibility to leverage the strengths of each platform.
Selecting the right CMS depends on your business goals, technical requirements, and the level of customization you need. Whether you require Drupal’s scalability, WordPress’s ease of use, or ProcessWire’s flexibility, each CMS offers unique advantages that cater to different website needs.
In the fast-paced world of startups and innovation, getting your product to market quickly and efficiently is key to staying ahead. This is where MVP (Minimum Viable Product) Development Services come into play. MVP development focuses on creating a basic version of your product that fulfills core functionalities, allowing you to test your concept with minimal investment. It’s an agile approach to validating ideas, reducing risks, and gathering valuable user feedback.
The cost of MVP development depends on several factors:
Investing in an experienced MVP development company ensures a balance of quality, efficiency, and cost-effectiveness.
The cost of MVP development services depends on several factors:
Investing in an experienced MVP development company ensures a balance of quality, efficiency, and cost-effectiveness.
At Infozion, we follow a well-structured process to deliver high-quality MVPs:
An average MVP development project takes 4 to 12 weeks, depending on complexity and scope.
MVP development offers numerous advantages for startups and businesses:
Infozion has a proven track record of delivering successful MVPs across diverse industries, including healthcare, fintech, e-commerce, and more.
We prioritize flexibility and adaptability, ensuring your MVP evolves with your needs and market trends.
Our value-effective solutions are tailored to your budget without compromising on quality.
Our team comprises experienced developers, designers, and strategists who are dedicated to your success.
We offer robust post-launch support to ensure your product continues to thrive and grow.
Industries like technology, healthcare, education, and retail benefit greatly from MVPs due to their dynamic nature and need for user-driven innovation.
Yes, mobile app MVPs are highly popular. They allow businesses to test core functionalities before scaling up.
Look for:
Assam, the gateway to Northeast India, is emerging as a digital hub for businesses and startups. Among the technologies fueling this growth, Laravel development services have carved a niche for providing scalable, secure, and efficient web solutions. Whether you’re a startup looking to create a web application or an enterprise aiming to streamline business processes, Laravel is the go-to framework. In this article, we will explore the Best Laravel Development Services in Assam, their benefits and advantages, and why choosing them is a smart move for businesses in the region.
Laravel is an open-source PHP framework known for its elegant syntax and robust features. It simplifies complex tasks like routing, authentication, caching, and sessions, making it an ideal choice for developers and businesses alike.
Assam has seen a steady rise in the adoption of Laravel for web development. This is largely due to its:
If you’re a business in Assam, choosing Laravel ensures you stay ahead of the competition by providing a cutting-edge digital experience to your customers.
Laravel comes with an array of benefits that make it the preferred choice for web and app development. Here’s why businesses in Assam should consider Laravel:
Laravel offers built-in security features like:
For businesses dealing with sensitive customer data, these features ensure peace of mind.
Laravel’s modular architecture and pre-built components reduce development time. This allows businesses to launch their products faster and capitalize on market trends.
With a thriving pool of local talent, Laravel development services in Assam are both high-quality and budget-friendly.
Laravel’s flexibility makes it ideal for tailoring solutions that align perfectly with your business needs. Whether it’s e-commerce, CRM, or a custom web app, Laravel can do it all.
Laravel has a vast global community. Developers in Assam can leverage this network to resolve challenges and stay updated with the latest trends.
When you choose top-tier Laravel developers in Assam, you unlock several advantages that go beyond technical expertise.
Developers in Assam are not just technically sound; they bring a unique blend of local insights and adherence to global development standards.
Working with a local team ensures clear communication, reducing the chances of misunderstandings and delays.
Assam boasts a growing IT ecosystem with skilled developers specializing in Laravel. This diversity translates into innovative and creative solutions.
The best Laravel development services in Assam prioritize long-term relationships by offering robust post-development support, including:
Compared to metropolitan cities, development services in Assam are more cost-effective, providing businesses with high-quality results at a fraction of the price.
To understand why Laravel stands out, let’s look at some of its defining features:
Laravel powers scalable and feature-rich e-commerce websites with functionalities like:
Laravel enables the creation of user-friendly and customizable CMS solutions, ideal for businesses in Assam aiming for a strong digital presence.
Laravel offers tools to build robust ERP and CRM systems for businesses looking to streamline operations.
When selecting a Laravel development service, consider the following factors:
With the digital transformation wave sweeping across the Northeast, Laravel development in Assam is poised for exponential growth. The framework’s adaptability ensures it will remain relevant as technology evolves.
Businesses that invest in Laravel development now will benefit from:
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) remains a cornerstone strategy for businesses aiming to enhance their online visibility and drive more organic traffic. Delhi NCR, a bustling hub for technology and innovation in India, is home to some of the finest SEO services companies. These firms are not just about optimizing content but are dedicated to crafting strategic solutions that align with the latest SEO trends and Google algorithms. Best SEO services companies in Delhi NCR, offering insights into their methodologies,
At the forefront of SEO, these Best Seo companies in Delhi NCR are not just service providers; they are trendsetters and innovators. SEO is about adapting to constant changes and thus, they employ state-of-the-art tools and techniques to ensure your business stays ahead.
Understanding that each business has unique needs, the Best SEO companies in Delhi NCR offer customized SEO strategies. They take the time to understand your business objectives, market dynamics, and competitive landscape to craft bespoke strategies that yield tangible results.
Transparency and accountability are the hallmarks of reputable SEO firms. These companies ensure that you are not just witnessing results but also understanding them.
Ethical practices are central to the operations of the top SEO companies in Delhi NCR. They adhere to white-hat SEO techniques, ensuring that your website gains visibility through legitimate means.
Client testimonials and case studies are testaments to the effectiveness of these SEO firms. They showcase real-life examples of how businesses have transformed by climbing search rankings and enhancing their digital presence.
Increased Traffic: Many clients report significant increases in website traffic.
Higher Rankings: Clients often celebrate reaching the first page of Google search results.
Improved Sales: Enhanced online visibility often translates into increased sales and better business growth.
In conclusion, the best SEO services companies in Delhi NCR stand out for their innovative approaches, tailor-made solutions, transparent practices, and ethical strategies. If you’re looking to enhance your online presence and drive more organic traffic, partnering with these top-tier SEO experts could be your next best move. Remember, in the realm of digital marketing, staying ahead means choosing partners who are not just service providers but strategic allies in your business growth.
Have you ever imagined that hundreds of web applications get created each month? The problem has shifted from “does your company need a web application?” to “how much does a web application development costs?” As we recognize that everything is shifting digital, industries must have a web application.
However, hundreds of articles provide different estimates for a web application development cost which does not give us a clear picture of the actual costs. Everyone wishes it to be so simple, like split-second estimates and time frames. Unfortunately, it is not that simple.
(Source- netleafinsoft.com)
Let’s dive into various factors that impact the web application development costs:
The scope of the project allows having the required amount of work to develop the web application. Fulfilling all the characteristics at once will increase the cost of development and impediments.
Implementation of technical complexities will increase the cost of development, whereas regular features are not so expensive.
If you want to have a customized design to lure your audience, the web development costs will increase. On the other hand, standard templates and themes will need a less expensive UI/UX design.
A rush project always means higher costs. If there is a demand to meet tight deadlines, more resources get engaged in a single project. A deadline also means higher risk with effective management and increased costs.
One of the most non-functional needs for a web development company is the system’s capacity to handle per unit of time. Heavy load systems are always expensive.
The geographical location plays a crucial role in deciding the web development costs. Web development companies’ charges vary as per the geographical location.
The fixed engagement model will increase the development cost, whereas the non-fixed price models will cut your development expenses.
Also, there is a distinction between the charges taken by freelancers and charges by a company like Infozion for web application development.
Compare Web development charge on company rates:
With the similarity in requirements, engagement model, and functionality, the web development cost will range from approximately $10,000 to $5,00,000+.
Here is the reason for the price variance:
The geographical location determines the prices of the web development professionals and the extent of their corporate charges. Companies’ prices differ as per the geographical location.
Companies with highly skilled professionals who have expertise in narrow fields are always in high demand. The cost for these expert services becomes higher as they possess special knowledge.
You should know and be ready to pay more if you want to develop the web application with a company having goodwill, a qualified team, a suitable workplace, and a proven track record.
Well, let us have a look at the statistics regarding approximate web development costs by company sizes (for a mid complexity application- 1500 hours approximately)
Freelancers and startups: $15,000 to $38,000
Small companies: $38,000 to $1,00,000
Mid sized companies: $1,00,000 to $2,25,000
Large companies: $2,25,000 to $5,00,000
It is best to select experienced professionals, as they will benefit your company in the long run. Such experts are not significantly expensive in the market.
Cost evaluation by project complexity:
Now the next stage is to present the web development costs based on project types.
Basic (simple web app):
$5,000 to $15,000+
The basic simple web app includes basic functionalities, minimum content, and limited UI/UX. Examples are:
Professional (mid-complexity web app):
$15,000 to $60,000+
The professional web applications include more advanced functionalities, a lot of content, and interactive features. Examples are:
Complex web apps:
$60,000 to $2,00,000+
The complex web apps have advanced features like audio/video processing, real-time synchronization, custom animations, third-party integrations, and complex back-end.
Enterprise web apps:
$2,00,000 to $5,00,000+
The enterprise web apps often developed for established companies have various custom features, individual UI/UX designs. Examples are:
Innovative web apps:
$5,00,000+
The reason for the higher cost for these web apps lies in their title. These apps are made for large corporations having continuous large cash flows.
These are complicated web apps requiring constant innovation.
(Source- quora.com)
Throw away your doubts:
If you have your project costs estimated, but it does not fit your budget.
It is perfectly fine.
Do not make a hasty decision.
Instead, try to clarify every detail.
When you and the development company clarify the doubt, there will be two options left.
On the other hand, if the price is unexpectedly low, try to clarify all the details.
Lower price catches attraction.
However, if you are not tempted to clarify your doubts, you might have the risk of overpaying the prices later.
Note:
The above estimations have approximate figures, and the costs may vary as per the company rates.
Closing summary:
We hope that now you have a basic understanding of various factors included in the web development costs, how the companies determine the prices, and how to clarify the doubts.
Moreover, if you want the precise cost estimation of a web development app, contact the companies directly.
At Infozion, we consider the project estimation cost as a chance to understand customer needs. In turn, we would know if the customers were satisfied with our way of communication, work approach, and prices.
If you are looking for experts to guide you through the process, feel free to contact us.
Our experts will connect with you in 24hrs to save you hassle and time.
You may have heard that Site Structure is important and has a great impact on how your company considers SEO. Since these two words are interlinked and have great importance in the digital world, in this article we will focus on the basics and understand why it is important to have a good site structure.
In short, site structure means how you organize the content of your website. This is related to the way your content is grouped, linked, and presented to the visitor. If you do it well, it benefits you in more ways than one. This ensures that users find their way to your website easily and that Google (and other search engines) can better index your URL.
In today’s competitive world, having a properly structured site is an important component of your SEO strategy. It shows Google which posts and pages of your website are most important. Simply put, it affects which articles will be at the top.
As a marketer, you need to give what actually you visitours wants easily, simply and quickly. Your website should be easy to navigate. All this ensures that your users are interested in and engaging with your website, and ultimately, conversions.
Why do you need it?
As mentioned earlier, having a good site structure means that people will find you easily as your SEO ranking will improve. As your website and the number of pages/posts on it increase, it gets disorganized. There is a chance that your website contains too much information that is not organized. Therefore, you should organize your content in a way that helps your visitors and Google find out what they are looking for. If you fail to organize your blog, your products, your stories, and your content neatly – it will be lost.
Why is site structure important?
1. WebSite structure helps to search engines and increase crawling:
Search engines need to understand which parts of your website are most essential to your brand. Having a structure helps search engines like Google understand what your site is. Google crawls websites by following internal and external links – and it helps determine relationships between different pages. Site structures are guides for Google and therefore super important! In short, it helps crawlers that crawl your website to search for important pages and show them to the concerned audience.
2. This enhances the user experience:
Users generally prefer sites that are easy to navigate. The site structure does this. When your structure is clear, your audience can find what they are watching without any hassle – and this leads to conversion. Users buy your product, subscribe to your mailing list, and connect to your website when the structure of your website is clear and clear. This way your site will perform well and get an additional boost when it comes to SEO ranking!
3. It provides site links to your site:
Site links help your SEO ranking. Their purpose is to increase the navigability of your website and to point users to the most relevant information on your website. It also enhances your brand’s reputation and improves user confidence. Did you know that the Google algorithm rewards websites with site links? By not having relevant site links on your website, you can afford your targeted traffic and therefore, conversions.
4. Prevents you from competing with your website:
If you do not have a proper structure, you will compete with yourself for better search engine rankings. You can have blog posts or articles that are on the same topic and these many posts will match with each other. Telling Google and other search engines what content is most important on your site can be achieved when your site has a structure and if the content is properly distributed.
How to get started with this?
1. Make a strategy and keep your website symmetrical: Make a plan before you post content to your website. You can list important pages, categories, products, and other things that you think are important to your website. Implementing SEO strategies will make everything easier for you when you post content on the website. Moreover, when your website is symmetrical, this thing gives more satisfaction to its users. Your website should be balanced and even visible to the visitor. All this can happen only if you spend time and resources in structuring your site!
2. Classify your content: If you have chosen a particular category, but it has too much content, then you should consider dividing that category further. Having categories balances your site and helps you and the user understand blog posts easily. Also, if required, you can merge or split your categories.
3. Remove outdated and irrelevant content: When you add more content to your website, you need to make sure that your content remains relevant to the reader. If blogs, in particular, are too old or not relevant anymore, you should remove them from your website – and also remove the links that they contain. Links are very important for your search engine optimization and you should only have such links that help your website to grow!
4. Add Links: As discussed earlier, links are super important for your SEO. The articles and links you publish need to be the most relevant and complete. It is great to have a great interlinking structure for Google and other search engines and your users.
To conclude:
By now you must have realized how site structures affect everything that is a part of your SEO and marketing strategy. Finally, you have to realize that structuring your site is a continuous, ongoing process. Your website wants to be maintained daily basic – and you must have to whole control over it! What are you waiting for – Get Structured Now! Thanks for reading the article and good luck!
Do you want to find out if it is best for your business to engage your leads and existing customers, sell your products, or keep your audience up-to-date. Email newsletter is one way to go for your business?
Even though e-newsletters are the most common type of email sent by a business, they are the hardest to justify!
What is a newsletter?
An email offering readers and fans subscribed to your list of most interesting content, announcements, and promotional details. This is essentially helpful to keep your audience in the loop and generate more traffic to your business website.
7 Steps to Writing a Newsletter, Just Right!
1. Decide if you really need an email newsletter?
The first thing to do is research. Are email newsletters a way to connect with people in your industry? What’s in their email? With your allocated resources — like budget, time, and internal support — can you succeed?
If the answer to these questions came as yes. You are going in the right direction and will really benefit from email newsletters.
2. Do you have to understand which kind of newsletter you want to send?
A major problem with email newsletters is that they often get unfocused. Try not to focus on every aspect of your business in just one email. There is a common thread to keep all emails together.
Do not make your email comprehensive enough to include PR stories and blog posts at the same time. Keep your email very subject-specific.
3. 90% Educational + 10% Promotional = 100% User Engagement
Your customer does not want to hear about your products or services all the time. The customer can love you and wait to hear from you. But don’t ask them to buy, buy, buy dozens of times with the same message…
Focus on sending educational, relevant, and timely information to your customers. Unless you have completely exciting, big news about your company, products, or service. Then it is your duty to tell them about this news.
4. Be creative in writing the subject of the email
Although you have a long list of subscribers to your newsletter, it does not translate into the number of email readers. Therefore, instead of going along the same subject line every day, week, and month.
Create an original and creative subject line for each email. This way you won’t end up on the spam list and your customers will be thrilled to check out the mail. Your subject should have an incentive to prompt the viewer to click.
5. Is a primary call-to-action
We know that a newsletter provides the ability to generate multiple calls-to-action (CTA). However, it should not be necessary that all CTAs should have equal prominence.
Make a primary CTA, something you want your customer to do. All other CTAs should be considered as an “if you have time” option. And please make it easy for your customers to know what you want them to do.
6. Keep it simple and straight
A newsletter can feel disorganized at times which is in its nature. The trick here is to make a brief copy with enough white space. It is necessary to write a clear and concise copy – because you do not want your customer to read your email throughout the day. You want to redirect them to your blog or website where you will actually give a complete piece of content. Concise copies give your customer a taste of your content and make them click for more.
While white space is important because it instinctively reflects the feeling of a disorganized mess. It also makes it easier for mobile users to click on the right link.
7. Test, comparison. Test, comparison.
Even after following all the last six points by heart, you need to make sure that you are correcting your email newsletter. This can only be done by testing which will help you find out what works for your business and what does not.
Just as different people like different things, different groups of your email subscribers may prefer to do different things. Therefore, do not stop testing to find out what works best for your group of customers.
Conclusion
Once you have gone through the above details and started putting together your newspaper. Regardless of the formatting of your newspaper, keep these key points in mind. Your content should be valuable. The email should be short and sweet. No matter how confident you are with your copy, always test and compare to get better results.
With these tips in mind, you are all set to write an email newsletter for your business that people will actually read.