Do you want to find out if it is best for your business to engage your leads and existing customers, sell your products, or keep your audience up-to-date. Email newsletter is one way to go for your business?
Even though e-newsletters are the most common type of email sent by a business, they are the hardest to justify!
What is a newsletter?
An email offering readers and fans subscribed to your list of most interesting content, announcements, and promotional details. This is essentially helpful to keep your audience in the loop and generate more traffic to your business website.
1. Decide if you really need an email newsletter?
The first thing to do is research. Are email newsletters a way to connect with people in your industry? What’s in their email? With your allocated resources — like budget, time, and internal support — can you succeed?
If the answer to these questions came as yes. You are going in the right direction and will really benefit from email newsletters.
2. Do you have to understand which kind of newsletter you want to send?
A major problem with email newsletters is that they often get unfocused. Try not to focus on every aspect of your business in just one email. There is a common thread to keep all emails together.
Do not make your email comprehensive enough to include PR stories and blog posts at the same time. Keep your email very subject-specific.
3. 90% Educational + 10% Promotional = 100% User Engagement
Your customer does not want to hear about your products or services all the time. The customer can love you and wait to hear from you. But don’t ask them to buy, buy, buy dozens of times with the same message…
Focus on sending educational, relevant, and timely information to your customers. Unless you have completely exciting, big news about your company, products, or service. Then it is your duty to tell them about this news.
Although you have a long list of subscribers to your newsletter, it does not translate into the number of email readers. Therefore, instead of going along the same subject line every day, week, and month.
Create an original and creative subject line for each email. This way you won’t end up on the spam list and your customers will be thrilled to check out the mail. Your subject should have an incentive to prompt the viewer to click.
5. Is a primary call-to-action
We know that a newsletter provides the ability to generate multiple calls-to-action (CTA). However, it should not be necessary that all CTAs should have equal prominence.
Make a primary CTA, something you want your customer to do. All other CTAs should be considered as an “if you have time” option. And please make it easy for your customers to know what you want them to do.
6. Keep it simple and straight
A newsletter can feel disorganized at times which is in its nature. The trick here is to make a brief copy with enough white space. It is necessary to write a clear and concise copy – because you do not want your customer to read your email throughout the day. You want to redirect them to your blog or website where you will actually give a complete piece of content. Concise copies give your customer a taste of your content and make them click for more.
While white space is important because it instinctively reflects the feeling of a disorganized mess. It also makes it easier for mobile users to click on the right link.
Even after following all the last six points by heart, you need to make sure that you are correcting your email newsletter. This can only be done by testing which will help you find out what works for your business and what does not.
Just as different people like different things, different groups of your email subscribers may prefer to do different things. Therefore, do not stop testing to find out what works best for your group of customers.
Once you have gone through the above details and started putting together your newspaper. Regardless of the formatting of your newspaper, keep these key points in mind. Your content should be valuable. The email should be short and sweet. No matter how confident you are with your copy, always test and compare to get better results.
With these tips in mind, you are all set to write an email newsletter for your business that people will actually read.