- December 8, 2020
Digital Marketing Internet Marketing Website Development
Are you running a small business? Say, a motorcycle mechanic shop, music shop, restaurant, hardware shop, etc. If you are, you can already feel how important local customers are to you. If you agree, then you should also know that when it comes to digital marketing, local SEO is an important element that you should not miss.
Local SEO is a powerful strategy that locally operated small businesses can use with just a few clicks to get by their local customers. If you are looking for or searching for potential customer services or products online, local SEO can help your small business appear without even a commercial website.
We mention local SEO tips to support your business in 2021:
The success or failure of your local SEO can be decided by this fundamental step. The first thing you need to do is what are the most relevant phrases and keywords related to your business. Be sure to include all locations, as well as products or services. When it comes to places, be sure to use any words or phrases associated with your area. This means that you have to keyword not only your city or city but also your region or country.
Create a GMB (Google My Business) profile
Google What is my business? This is a platform where locally operated small businesses can engage their customers on Google Maps and Google Search for free. Note that this is more than just a simple business listing. When you already have a profile on GBM, you can connect with customers through booking, follow, call, and click. You can also add photos. Remember that when filling in your details, it is better, so fill them in your account dashboard as much as you can.
Match your NAP (name, address, phone number) with your website on Google My Business
If you are improving your website’s ranking in the local search engine for your goal, place the same NAP on GBM with your website. Doing this will help search engines collect accurate data about your business, especially when you leverage a citation creation service from an SEO builder or any other SEO agency.
Maximize Title Tags and Meta Descriptions
When it comes to strengthening your on-page SEO, one popular factor you should consider is the page title tag. People can easily place it at the top of their browser tab. This allows users, including Google Bots, to get information about what they can expect after clicking a link to your website.
- In your page description, always include the target keyword.
- Keywords must be placed at the beginning.
- To achieve full performance on SERP, do not extend the length of the description beyond 60 characters.
- If possible, include the brand name.
The short information snippet is then referred to as the meta description. It also appears in SERP. Following are the things to remember about meta description:
- It should be kept fascinating, communicative, and unique.
- It should contain only 140–160 characters.
- Include your target keyword.
- Keyword stuffing should be avoided.
Optimize for voice search
These days, voice search is happening fast in many homes. Speaking by children, youth, and grandparents alike, this new discovery brings comfort. If you want to improve your local SEO, optimizing content for voice search is highly recommended. Observe how people make their inquiries while talking to their devices; This is how you optimize for voice search.
When typing topics of interest or questions, people usually write short keywords. However, they do the following when they are at liberty to voice their questions:
- Ask in the appropriate question format.
- Write long-tail keywords.
- Also, consider their equipment as a helper or a friend.
- Use a conversational tone when talking.
Explain search intent using more question words, including when, when, how, where, what, and why.
Use appropriate schemas
What schema markup does is help search engines understand information that is location-based structured like your NAP and others.
You should use the appropriate schema based on your local business type. The three supported formats when writing schema points for websites include RDFa, Microdata, and JSON-LD, the most recommended format.
Search engines, such as Google, use IP addresses and geolocation (location-based data) to provide the results that matter most to their end-users. This means that you can improve your online visibility in local search results by following the local SEO tips above to optimize your website.